Now, there are four simple rules to keep in mind when shopping for skin care.

• Don’t believe the hype. Whether it be the numerous testimonials or celebrity endorsements presented, generally if a product has to rely on infomercials and sensationalist marketing strategies, it probably doesn’t the substance to back up its claims. Because truly, if a product is genuinely fantastic, simple word-of-mouth will insure that it rises to the top. For more details, click HERE.
• Start simple. As with anything, when you first start looking for quality skin care, it’s important to find a good routine that works for you. And how do you acquire such a routine? You need a reliable source of information. Whether it is a dermatologist or a trusted website, a solid source is absolutely imperative. Factoring in cost and accessibility, my recommendation would be to use the Beautypedia website. For more details and a walkthrough of how to use this site, click HERE.
• Get involved. After establishing a good routine as your foundation or base, you can begin looking up various ingredients that interest you. Some examples would be the many forms of vitamins A, B, C, and E, green tea, pomegranate, salicylic acid, glycolic acid, and hydroquinone. Use the many websites that I listed under “Useful Websites” and “Skin Care Loves” on my homepage as starting points as you chronicle ingredient profiles of those present in your skin care, or those you would like to see present. For more details and a walkthrough incorporating several of my favorite sources of information when looking up ingredients, click HERE.
• Ongoing research and development. Once you have established a base collection of reliable sources and the open mindset necessary for success, you just need to periodically check on any new research and how that research effects your existing skin care routine, your database of facts, and therefore, how you interpret certain ingredients in respect to the other unique properties like pH, vehicular base, packaging, interactions, delivery system, etc. of a skin care product.

Be sure to check the the “Ideal Routine” page, so that you can get an idea of how yours should appear.