For me, it’s definitely makeup. And while that may be initially surprising, considering this is a skin care blog, hopefully you’ll be able to understand why this response my response after reading this through. I find myself shelling out $40-$50 for a single foundation, but not even looking at similarly priced skin care. For example, I’ll buy Laura Mercier foundations, but not their face cream.
Here’s my reasoning:
1. Ingredient-based reviews and analyses are more or less, effective for skin care because I can evaluate the efficacy of a product based on the documented ingredients present. However for makeup, the ingredients, many of which are the same like cyclopentasiloxane, dimethicone, various methacrylates, etc., don’t tell my anything about the texture, color, longevity, ability to blend, or compatibility. Therefore, I have to try products in order to properly evaluate them, which leads to my second point.
2. Since I only wear face products like foundation, concealer, powder, contour, and brow-filler, these products have to be tested for color, wear-time, and other aspects. Drugstore products, while significantly cheaper, don’t have testers available and I can’t get samples. Therefore, I’d rather spend the extra money at the department store for the opportunity and ease of the entire process of finding that “perfect” one or two products. (I’m basically buying that opportunity.)
3. Again, because ingredients-based reviews (which are the only unbiased source of information for skin care) can’t be applied for makeup products, I can only rely on personal (biased) reviews and hype, so to speak. So if one of my favorite beauty gurus, like RAEview on Youtube, says that she loves the new Lancome Teint Idole 24-H foundation, because I respect her opinion and her higher-than-average pedagogical approach to makeup, I’d be more likely to try that out and even like it. (Think placebo or groupthink effects).
4. Because I never have to shop for or consider products like lip glosses, lipsticks, blushes, eyeshadows, the relevant brushes, highlighters, etc… I feel like I can afford to spend a little more on my few makeup products, because in the end, I’m still spending the same amount as someone who buys everything at the drugstore simply because he/she has more items to purchase. In my head, it’s all about finding an acceptable balance. For skin care, I know that I can find excellent products (like those from Paula’s Choice), so there’s no need for me to look at Estee Lauder, which in case you were wondering, does also have many excellent products.
I hope that all made sense haha! What about you guys? And feel free to leave a long-winded answer. When it comes to comments, the longer the better!